NurseFam
Project Overview
NurseFam connected with Zaapr to bring their vision of an empowering, community-driven platform for nurses to life. NurseFam, a LinkedIn-like platform exclusively for nurses, aimed to bridge the gap between healthcare professionals and career opportunities while fostering a sense of trust and community.
The project spanned from brand identity and brand strategy to the development of a seamless digital ecosystem, including a website and mobile app, ensuring NurseFam stood out as a transformative solution in the healthcare job market.
& Platforms
Our Design Thinking
We began with the logo, creating a logotype with “NurseFam” in black, emphasizing professionalism, and a vibrant Fandango-colored “F” to symbolize connection and compassion. The logomark features a square-shaped chat icon composed of overlapping squares with a bold, uppercase “N” at the center, representing communication and community. The tagline “Discover Care” encapsulates NurseFam’s mission, while the calming yet modern color palette—Russian Violet, Fandango, Pink Pearl, and Lavender—evokes trust and empathy.
Beyond the logo, we developed detailed brand guidelines to ensure consistency across all touch-points. These guidelines set the foundation for a cohesive brand identity that combines thoughtful typography and healthcare-inspired visuals, reflecting reliability, compassion, and empowerment. This branding strategy positioned NurseFam as a trusted partner for nurses worldwide.
Website Design and Development
With the essentials of the brand identity already laid out, it was our job to create a UI design system for the platform that best utilised the new brand persona.
Zaapr designed and developed an intuitive and visually engaging website with over 90 screens, leveraging Figma and ReactJS. The layout is clean and modern, balancing functionality with aesthetics to cater to healthcare professionals. Key features include advanced job search capabilities, personalized dashboards, secure messaging, and profile management tools. Branding elements were seamlessly integrated to ensure a distinct and memorable identity throughout the platform.
App Design and Development
Taking inspiration from LinkedIn, Zaapr designed the NurseFam mobile app with 100+ meticulously crafted screens, focusing on creating an intuitive and efficient user experience. The app includes advanced job search filters, real-time communication tools, and comprehensive profile management, offering a streamlined journey for users. By blending functionality with a modern aesthetic, the app enhances the job search experience while maintaining a cohesive brand identity.
Project Takeaways
Working on NurseFam’s brand and digital presence was more than just a project; it was an opportunity to redefine how healthcare professionals connect and grow. By combining empathy, trust, and empowerment in every aspect of the brand, we created a platform that not only addresses practical needs but also fosters a sense of belonging within the nursing community. With our shared passion for their mission, Zaapr is proud to have played a role in bringing NurseFam’s transformative vision to life.
